Consulting Positioning Guide

I went from struggling to find clients at $75/hour to closing $25K+ projects—all because I finally understood positioning. This guide shares the exact framework that transformed my consulting business from commodity to category leader.

What You'll Get:

• 10 battle-tested steps that helped me narrow from "I help businesses" to owning a profitable niche

• The 7-question positioning model I use to clarify my value proposition (and double my rates)

Perfect For Consultants Who Want To:

• Stop competing on price with hundreds of generalists

• Attract clients who already understand your value before the first call

• Build a reputation as the go-to expert in a specific domain

• Command premium rates without justification or negotiation

Why This Framework Works: Transform from invisible generalist to in-demand specialist:

1. Focused Expertise: I learned that trying to help everyone means helping no one effectively—narrowing my focus tripled my close rate

2. Premium Positioning: Specialists command 3-5x higher rates than generalists—I went from $75 to $350/hour using these steps

3. Compound Credibility: Each project in your niche builds on the last—my third project was 10x easier to close than my first

4. Magnetic Marketing: When you nail positioning, clients find you instead of you chasing them

Note: Best results come from committing to one niche for at least 90 days before evaluating.